Magnetic Consulting Group has been named one of the “Best and Brightest Companies to Work For” in the Country.

Magnetic Consulting Group has great news! We were recently named one of the “Best and Brightest Companies to Work For” in the Country for 2012, due in large part to our commitment to our people and to our team.

The competition reviewed the hundreds of companies that participated and judged them based on whether or not they met key human resources initiatives.  The National Association for Business Resources (NABR), which was in charge of the contest, reviewed Magnetic Consulting Group on measures like work-life balance, benefits, community initiatives, compensation, and engagement and retention.

It was an honor to even be nominated, and Magnetic Consulting Group has always been sure to put its people first.  We believe that the reason we routinely beat out the competition is because of our people and their commitment to integrity and professionalism.  And because the quality of life of our employees is important to the quality of work that they provide we are active in making our office the best possible environment for our team.

Magnetic Consulting Group will receive additional recognition at a Best and Brightest Companies to Work For™ awards symposium and gala and will be recognized in the December 13^th online edition of Corp! Magazine.

Check out the full list of National winners here:

http://www.101bestandbrightest.com/winners/2012/national

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How to achieve sales success?

With society’s generally negative view of salespeople, how can you be successful? If they shut the door on you or hang up thirty seconds into your pitch, there was never a chance, was there? Actually, yes, there was.

Here at Magnetic Consulting Group, we specialize in overcoming objections.  And we know that  in sales, the first few minutes are the most crucial. Too many people make the mistake of automatically going into their pitch and overwhelming the customer (who may, or may not need the service offered). But the most successful sales representatives do things a little differently.

Don’t overwhelm the customer at the get-go. Take time to introduce yourself and use questions to find out more about them—what they like, want, or need. Offer the opportunity to learn more about your product only after you’ve determined they might be interested.

It shouldn’t be about the sale. It should be about the customer and their needs. Talk to them like an acquaintance or friend—not like a salesperson. Read their body language. Are they in a hurry? Would it be better to talk another time? It’s your job to find out.

While rambling on and on might keep them in your company for longer, it definitely won’t convince them to purchase your product. It’s best to choose a few key points and stick to them. The goal is not to talk the whole time about you and your product—it’s to talk about the customer and their needs.

Lastly, assess the barriers to moving forward. Ask the customer about anything that might be standing in the way of them continuing to the next logical step. It’s important that you bridge this gap, because only after you’ve done so can you take the final step—inviting them to take action.