How to achieve sales success?

With society’s generally negative view of salespeople, how can you be successful? If they shut the door on you or hang up thirty seconds into your pitch, there was never a chance, was there? Actually, yes, there was.

Here at Magnetic Consulting Group, we specialize in overcoming objections.  And we know that  in sales, the first few minutes are the most crucial. Too many people make the mistake of automatically going into their pitch and overwhelming the customer (who may, or may not need the service offered). But the most successful sales representatives do things a little differently.

Don’t overwhelm the customer at the get-go. Take time to introduce yourself and use questions to find out more about them—what they like, want, or need. Offer the opportunity to learn more about your product only after you’ve determined they might be interested.

It shouldn’t be about the sale. It should be about the customer and their needs. Talk to them like an acquaintance or friend—not like a salesperson. Read their body language. Are they in a hurry? Would it be better to talk another time? It’s your job to find out.

While rambling on and on might keep them in your company for longer, it definitely won’t convince them to purchase your product. It’s best to choose a few key points and stick to them. The goal is not to talk the whole time about you and your product—it’s to talk about the customer and their needs.

Lastly, assess the barriers to moving forward. Ask the customer about anything that might be standing in the way of them continuing to the next logical step. It’s important that you bridge this gap, because only after you’ve done so can you take the final step—inviting them to take action.